A LEGO set made of its blocks featuring K-pop band BTS, is shown during a publicity event at a store in Seoul, South Korea, on March 2, 2023. Danish toy company Lego said Tuesday March 7, 2023 that its net profit increased by 5% in 2022 coming in at 13.9 billion kroner ($2 billion), up from 13.3 billion kroner a year earlier. (AP Photo/Lee Jin-man, File)