This Oct. 6, 2014, file photo shows an example of a home-delivered meal from Blue Apron. Meal kit subscriptions shot up in popularity in 2020, but many customers don’t stay past the initial promotional period. Though a full-price subscription may be more expensive than going to the grocery store, the variety of recipes, convenience of delivery and enticing promotional prices may make a subscription worth the cost, even just temporarily. ( AP Photo/Matthew Mead, File)